Target Audience - Gone Girl (2014)

    The campaign for Gone Girl first had started with a poster which had said, "You don't know what you have until it's..." Showing a bit of mystery to the story, of showing there to be a lot of unknowns to be put up in the future of the campaigns. Another poster was then released, showcasing Ben Affleck next to the title of Gone Girl, as he was a famous actor in Hollywood, it would've certainly gained more attention with people spreading the word. Next poster would actually combine the two previous ones, perhaps mainly designed to list the famous Director, David Flincher and producers as well as actor names. Gone Girl had also been on the cover of Entertainment Weekly, teasing more about the movie which had a famous director and an award winning actor. People want more information to see just how good the movie is turning out to be. A teaser trailer was then released showcasing parts of the film without revealing much to it at all, as then the official trailer. It had more dialogue, more of the gist of the story, and made sure it end at a point, driving for people to want to know more. An interview was also released speaking with the main actors of the film telling a bit more on their thoughts people might be interested in. There was also a website stylized to look like the movie during the duration of the film's theatrical run, as well as many more commercials designed to be fitted for TV rather than the longer ones teased in theaters and showings.

Throughout all these campaign runs, it did seem like the vast majority of it's audience would've been female for the mystery thriller. Most Males even came to the movie as it was advertised as "Date Night Movie of the Decade." Implying that most males that showed up, mainly done so as a reason to take their partners to see the movie itself. The intended audience had been for all sexes while being for those of an older age, however so, the campaign itself mainly worked for attracting females, likely due to the central focus character of a wife whom disappeared as well the campaigns mainly consisting of posters and a magazine.